Group Meeting
November 5, 2009
Discussing stage 2 report
Alice:
According to Prof. Linder our current product lacks focus. Customization need to apply to what we are teaching.
Dianna:
Let’s look at Maxi Dolls for materials on coloring with markers. We need to high light more of the strong points.
November 11, 2009
Discussing Stage 2 report: Continuing on the focus of the product
Stage2 Report is about focusing in on the details of the product based on our outside research.
Actual Category:
Interactive doll with technology of electronic hand held game console.
Group discussion:
Focused on Target marketing, and product positioning, looked through target toys and saw key competitors-(Technology: V-Tech, Fisher Price, Leap Frog; Doll: Elmo, Kid Robot; Sizzle: ITeddy Plush[main competitor]
Discussed benefits and features that applied to product and fine tuned sketch of product, but Alice was going to do a couple more sketches.
Tasks:
Irina could you please look up in detail the actual products of each company that would be competing with our product and describe their best features. Also I believe you have a contact for our second interview.
Dianna write up 1,2,3 portions and notes and send to the team.
Alice: Sketch out discussed fine tuning of product, for product sketch and upload to blog so that every one else can put in last minute input. Alice will also take the sketches to prof. Linder again.
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