Irina: Toys R Us Initial Research

Interesting Toys
Robotic Figures:
Dinosaurs, typical robots, ibot $29.99, bugs, *Roborover $69.99, dog (music speaker)

Sports- related:
Bowling, baseball, basketball, golf

*Fisher price dominates

Educational:
$29.99 Fisher-Price- Planet heroes (I like the idea that children learn about the solar system (subject X) and have creativity to change things/ colorful + tangible)

Hooked on phonics: $39.99
Read/Write
(Maybe include some art/creativity to this)

Fisher-Price:
Easy Link (Internet, launch pad)
Games, fav characters, early start to the internet, comfort
Splaster- Creative, clean
V-tech:
$29.99 Kidi-doodle (play + draw + share)
$59.99 Kiddie Art Studio (Movies, photos, painting)

Tiger:
$14.98 Video Now TX (personal video player

Music:
$89.99 Grand Piano, Song book
(Inspires learning, creativity, confidence builder, social interaction

Kids Need/Want:
Science, Art, Creative (visuaProxy-Connection: keep-alive
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Parents Need/Want:
Less Mess
Cheap
Availability
Small/ No Chain of substitute products/ categories

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h:
Toys R Us (San Mateo/Foster City)
Avg Income $50k