Target:
Primary Secondary
Kids Parents
5-7 yrs. Old Family Income level – 80K- 250K. Middle upper class
Boys/ Girls Live in bay area
Position:
Educational Toys
Easy to clean
Interactive
Competition:
Leapfrog
Wow- Wee
VTech
Timing:
Launch – Aug. 2011
Advertise – May 2011
MKTG Requirements:
Nick Disney exhibitions
PBS Trade shows
Cartoon Network In- store promotions
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