Wednesday, October 28, 2009
Tuesday, October 27, 2009
Stage2: Group Discussion/Notes
Stage2: Report Guidelines Continued..
C: Product Innovation Charter
1) Background
3) Goals
B: Concept Sketch (in process)
*The information under these topics are what I have considered to be where we are at for the moment so please
correct me or add to it if I have missed anything. We definitely need to discuss these things as a group.
C: Product Innovation Charter
1) Background
The research we have made would go here
2) Focus
Educational, Stage 1 kids (5-7 yrs)
3) Goals
Multi-level learning and challenge, Long lasting toy, Individualization capabilities
4) Objectives
Fun, Interactive, Entertaining,Eye-catching, Easy to use, Shareable
5) Guidelines
Safe, Durable, Night/Day use, Valuable to both primary and secondary targets
Stage2: Group Discussion/Notes
Stage2: Report Guidelines
Overall:
1) Interpret the needs of Target
2) Opportunities for Target Market
3) Develop product protocol that focuses on
a) Design Criteria
b) Product Specifications
A: Product Protocol
Report Explanation of specific product concept
1) Form & Features
Form: Robot-like? Robot-Components? More of a figure?
Features: LCD screen for Lessons, Washable Skin Cover, USB compatible, Walks, Lights up, Customizable with washable markers, Multi-level lessons for challenge and for continuous learning, Light-weight for portability, Stylus (possible)
2) Technology (Functions)
USB compatible, Chargeable, Small Processor, Electronics for Lighting up, and for Toys voice, Touch-Sensitive LCD,
3) Benefits/Needs *Integration of expected needs to needs as design criteria
Primary:
Age 5-7 yrs old
Cool
Inside/outside home
Shareable
Visual Stimulation- Action
Interesting
One single concept at a time
Play= Learns= World view
Curiosity/Desire of child
Secondary:
(Parents) Educational/Interactive
(Parents) Safe: Non-toxic material, No edges.
(Parents) In-expensive: Not too many accesories
(Parents) Durable
(Parents) Ease of Cleaning
(Parents) Portable
Overall:
1) Interpret the needs of Target
2) Opportunities for Target Market
3) Develop product protocol that focuses on
a) Design Criteria
b) Product Specifications
A: Product Protocol
Report Explanation of specific product concept
1) Form & Features
Form: Robot-like? Robot-Components? More of a figure?
Features: LCD screen for Lessons, Washable Skin Cover, USB compatible, Walks, Lights up, Customizable with washable markers, Multi-level lessons for challenge and for continuous learning, Light-weight for portability, Stylus (possible)
2) Technology (Functions)
USB compatible, Chargeable, Small Processor, Electronics for Lighting up, and for Toys voice, Touch-Sensitive LCD,
3) Benefits/Needs *Integration of expected needs to needs as design criteria
Primary:
Age 5-7 yrs old
Cool
Inside/outside home
Shareable
Visual Stimulation- Action
Interesting
One single concept at a time
Play= Learns= World view
Curiosity/Desire of child
Secondary:
(Parents) Educational/Interactive
(Parents) Safe: Non-toxic material, No edges.
(Parents) In-expensive: Not too many accesories
(Parents) Durable
(Parents) Ease of Cleaning
(Parents) Portable
Info. from Mondays Metting.
Target:
Primary Secondary
Kids Parents
5-7 yrs. Old Family Income level – 80K- 250K. Middle upper class
Boys/ Girls Live in bay area
Position:
Educational Toys
Easy to clean
Interactive
Competition:
Leapfrog
Wow- Wee
VTech
Timing:
Launch – Aug. 2011
Advertise – May 2011
MKTG Requirements:
Nick Disney exhibitions
PBS Trade shows
Cartoon Network In- store promotions
Primary Secondary
Kids Parents
5-7 yrs. Old Family Income level – 80K- 250K. Middle upper class
Boys/ Girls Live in bay area
Position:
Educational Toys
Easy to clean
Interactive
Competition:
Leapfrog
Wow- Wee
VTech
Timing:
Launch – Aug. 2011
Advertise – May 2011
MKTG Requirements:
Nick Disney exhibitions
PBS Trade shows
Cartoon Network In- store promotions
Irina: Toys R Us Initial Research
Interesting Toys
Robotic Figures:
Dinosaurs, typical robots, ibot $29.99, bugs, *Roborover $69.99, dog (music speaker)
Sports- related:
Bowling, baseball, basketball, golf
*Fisher price dominates
Educational:
$29.99 Fisher-Price- Planet heroes (I like the idea that children learn about the solar system (subject X) and have creativity to change things/ colorful + tangible)
Hooked on phonics: $39.99
Read/Write
(Maybe include some art/creativity to this)
Fisher-Price:
Easy Link (Internet, launch pad)
Games, fav characters, early start to the internet, comfort
Splaster- Creative, clean
V-tech:
$29.99 Kidi-doodle (play + draw + share)
$59.99 Kiddie Art Studio (Movies, photos, painting)
Tiger:
$14.98 Video Now TX (personal video player
Music:
$89.99 Grand Piano, Song book
(Inspires learning, creativity, confidence builder, social interaction
Kids Need/Want:
Science, Art, Creative (visuaProxy-Connection: keep-alive
Cache-Control: max-age=0
Parents Need/Want:
Less Mess
Cheap
Availability
Small/ No Chain of substitute products/ categories
ReseaProxy-Connection: keep-alive
Cache-Control: max-age=0
h:
Toys R Us (San Mateo/Foster City)
Avg Income $50k
Robotic Figures:
Dinosaurs, typical robots, ibot $29.99, bugs, *Roborover $69.99, dog (music speaker)
Sports- related:
Bowling, baseball, basketball, golf
*Fisher price dominates
Educational:
$29.99 Fisher-Price- Planet heroes (I like the idea that children learn about the solar system (subject X) and have creativity to change things/ colorful + tangible)
Hooked on phonics: $39.99
Read/Write
(Maybe include some art/creativity to this)
Fisher-Price:
Easy Link (Internet, launch pad)
Games, fav characters, early start to the internet, comfort
Splaster- Creative, clean
V-tech:
$29.99 Kidi-doodle (play + draw + share)
$59.99 Kiddie Art Studio (Movies, photos, painting)
Tiger:
$14.98 Video Now TX (personal video player
Music:
$89.99 Grand Piano, Song book
(Inspires learning, creativity, confidence builder, social interaction
Kids Need/Want:
Science, Art, Creative (visuaProxy-Connection: keep-alive
Cache-Control: max-age=0
Parents Need/Want:
Less Mess
Cheap
Availability
Small/ No Chain of substitute products/ categories
ReseaProxy-Connection: keep-alive
Cache-Control: max-age=0
h:
Toys R Us (San Mateo/Foster City)
Avg Income $50k
October 1st: Group Discussion Notes/Brainstorming
Hello Team,
I am typing up ALL of my notes so that we can all have them to our disposal just in case we need to refer to them at any point.
The following was our initial Research/Brainstorming:
What 5- 7yr olds are like:
They like to fight
A lot of movement
Start creating their individual profiles (Less Parent Involvement)
Need Straight Access
Into Dolls
Into Kitchen Sets
Consider gender roles
Consider story telling
Future questions to consider:
How do they interact with other kids?
Do they like to be indoors/ outdoors?
How do they like to individualize themselves?
What target should we cater to?
How much action movement do they need?
What are they learning at 5-7yrs?
Product Category:
Game Consoles- Hand held
Puzzles
Robots
Dolls
I am typing up ALL of my notes so that we can all have them to our disposal just in case we need to refer to them at any point.
The following was our initial Research/Brainstorming:
What 5- 7yr olds are like:
They like to fight
A lot of movement
Start creating their individual profiles (Less Parent Involvement)
Need Straight Access
Into Dolls
Into Kitchen Sets
Consider gender roles
Consider story telling
Future questions to consider:
How do they interact with other kids?
Do they like to be indoors/ outdoors?
How do they like to individualize themselves?
What target should we cater to?
How much action movement do they need?
What are they learning at 5-7yrs?
Product Category:
Game Consoles- Hand held
Puzzles
Robots
Dolls
Monday, October 26, 2009
Some Science Game
aliz~
From the first two pictures, kids can pick each leaf/seeds and color the toy to corporate with the seasons.
This one, kids can pull the handle out to show each growing stages of the tree and when it ends, (some engineering inside) will pull in back to original place.
From the first two pictures, kids can pick each leaf/seeds and color the toy to corporate with the seasons.
This one, kids can pull the handle out to show each growing stages of the tree and when it ends, (some engineering inside) will pull in back to original place.A Chemical that will Trigger the Color
aliz~
"magic sets demonstrate several colors from colorless chemicals ... sodium ferocyanide and iron sulphate produce a deep blue. Phenolthaline produces a pink color with any alkali which returns to colorless when nuetralzed with an acid, and litmus paper and some dyes change color when made slightly acid or slightly alkali"
Source: http://answers.google.com/answers/threadview?id=390902
"magic sets demonstrate several colors from colorless chemicals ... sodium ferocyanide and iron sulphate produce a deep blue. Phenolthaline produces a pink color with any alkali which returns to colorless when nuetralzed with an acid, and litmus paper and some dyes change color when made slightly acid or slightly alkali"
Source: http://answers.google.com/answers/threadview?id=390902
Friday, October 23, 2009
Special Marker; Mess Free
aliz~
Here you go, the special markers we were looking for. So, we have to research on this material further!
$9.99
Here you go, the special markers we were looking for. So, we have to research on this material further!
$9.99
Thursday, October 22, 2009
My Hydra
aliz~
The idea is having the doll/robot strechable body part and for the engineering/mechanical parts will be inside. Imagine the bone of our body as the moving parts of the robot and having the flexible material for painting as our skin. I just don't want to be too much like a robot box thing nor the kidrobot shape. But another thought, it might be too much for this toy, lol.
The idea is having the doll/robot strechable body part and for the engineering/mechanical parts will be inside. Imagine the bone of our body as the moving parts of the robot and having the flexible material for painting as our skin. I just don't want to be too much like a robot box thing nor the kidrobot shape. But another thought, it might be too much for this toy, lol.
How Further Technology Can Be?
aliz~
This will be the question we need to ask Prof. today. If we could use the new one that is not existing yet, this will be one of the good options. Scentsory folding phone from Nokia I have showed you guys before. It probably can be use in the screen part!
Source: Top Ten Concept Phone from ixibo
There are other good cellphones technology, too! The Channel Choco one is so cool.
This will be the question we need to ask Prof. today. If we could use the new one that is not existing yet, this will be one of the good options. Scentsory folding phone from Nokia I have showed you guys before. It probably can be use in the screen part!
Source: Top Ten Concept Phone from ixiboThere are other good cellphones technology, too! The Channel Choco one is so cool.
Skin Technology
aliz~
Some are from what we discussed in the last meeting and some I add up for more ideas.
[1] Customizing Skin Pattern; KIDROBOT concept
~ color appeared only on this object for cleanliness purpose
~ fade by time to make it more exciting for the kids (like they alway got a new toy)
*** I think we can just explain how it works without knowing whether the technology is exist or not or how it made out of.
[2] Soft & Flexible; GINA car concept
~ adjustable with inside structure, no hard surface (?) for safety
[3] Smooth & Flat Surface
~ for easy to wipe and clean
Some are from what we discussed in the last meeting and some I add up for more ideas.
[1] Customizing Skin Pattern; KIDROBOT concept
http://www.kidrobot.com/content.cfm?section=past-2008~ color appeared only on this object for cleanliness purpose
~ fade by time to make it more exciting for the kids (like they alway got a new toy)
*** I think we can just explain how it works without knowing whether the technology is exist or not or how it made out of.
[2] Soft & Flexible; GINA car concept
~ adjustable with inside structure, no hard surface (?) for safety
[3] Smooth & Flat Surface
~ for easy to wipe and clean
Tuesday, October 20, 2009
Thursday, October 1, 2009
Welcome Team!
Hey everyone I have created a blog so that we can all write to eachother and have a place to document our findings! =)
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